Bullettin n. 1/2011
June 2011
CONTENTS
  • Section A) The theory and practise of the federal states and multi-level systems of government
  • Section B) Global governance and international organizations
  • Section C) Regional integration processes
  • Section D) Federalism as a political idea
    • Bachl Marko, Brettschneider Frank
    The German National Election Campaign and the Mass Media
    in German Politics , Volume 20, Issue 1, Special Issue: The German Election of 2009 ,  2011 ,  51-74
    The 2009 German national election took place under extraordinary conditions: the two major parties, CDU/CSU and SPD, entered the election race as partners in a Grand Coalition. Throughout the whole year preceding the election, the financial and economic crisis was the predominant issue among mass media, voters and politics. This special framework influenced the campaigns of the competing parties as well as the political news coverage. Building on the literature on political campaigning and on data derived from content analyses of the main evening newscasts in the months prior to the election, we analyse the campaign strategies of all parties and their reflection in the news media. Our analysis suggests that the smaller opposition parties, especially the FDP, adjusted their campaign more successfully to the special circumstances, while the SPD and the CSU failed to get 'their' issues onto the media agenda. The CDU chose a different - and in the end effective - approach by avoiding controversial issues and instead highlighting the value of stability and their popular Chancellor Merkel.
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